IMPORTANT NOTE

This is an ongoing project that will be updated every year. The creative shown was made entirely by me, excluding the videography and most of the photography. The work shown below highlights about 75% of the creative, which I built over a three to four month period.

CLIENTS ASK

Understanding the client's need for a brand that could be easily implemented by non-designers, I developed a comprehensive brand guide system that not only met their immediate requirements but also set a strong foundation for future years.

DETAILS

The city of Denton launched a month-long Halloween promotional campaign to boost tourism during peak event season. With over 200 activities, shows, and festivals in 2024, the Marketing and Communications team at The City of Denton needed a way to organize and promote everything while boosting tourism to the events and local businesses.